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In recent years, there has ben an increasing
emphasis in the public transportation sector in incorporating more
advanced forms of fare payment into everyday transit operations.
With this increasing focus on new technologies in public transportation
operations comes the need for comprehensive evaluation.
As
smartcards are increasingly being used as an advanced form of fare
payment media, it is also important to look at how they fit into
other recent changes in technology, such as the cellular phone revolution.
Moreover, it is also useful to explore the potential benefits of
these recent changes in technology as forms of advanced fare payment
above and beyond that which is offered by a typical smartcard system.
With
the phenomenal increase in cellular phone usage in the late 1990’s,
the potential now exists, albeit somewhat tenuously in the current
day, for their use as a form of advanced fare payment system. Additionally,
handheld computers, or personal digital assistants (PDA’s), have
a very similar potential for this same use. This report explores
some of the possible ways that these technologies may be able to
impact fare payment and collection in urban public transportation
systems.
Cellular
phones, or mobile phones, have been around for over 50 years. However,
in the past several years, their increase in use has been extremely
rapid. Mobile phones are increasingly being developed for uses
beyond simple wireless voice communication. Currently available
phones come with a broad range applications, including wireless
web browsing, and digital music playing.
The
concept of cellular phones dates back to 1947, when researchers
first began looking at mobile devices in cars. However, it was
not until 1977 when the first trial of cellular phones began with
2000 users in Chicago. Two years, later, in Japan, the first commercial
cellular service began, and a new era for wireless communications
was on its way. (Benks, 2000). What characterized many early
cellular phone systems was their lack of standardization and uniformity.
To cope with these early problems, cellular phone companies early
on found the value of negotiating agreements with others to aid
network interoperability. This standardization in both the US and
Europe increased in the late 1980’s, and by the early 1990’s, many
cellular phone companies were switching from analog to digital formats
(Farley, 2000).
Figure 1: Global
Mobile Phone Usage as of May 2000
(of 377 million total)
Today
there are several main types of second generation digital cell phone
technologies. These technologies allow the phone to communicate
with the wireless network. To increase network interoperability,
cellular phone companies have formed agreements with one another,
thus enabling mobile phone users to use their phones across different
platforms.
One
such agreement among the largest phone companies resulted in the
technology known as GSM to originate. GSM, which stands for Global
System for Mobile Communications, supports 250 million phones and
around 65% of the total mobile phone market worldwide to date, and
it is expected that this will increase to over 500 million by 2002.
Originally
formed in Europe in 1982 as an attempt to create a uniform, Europe-wide
cellular phone system, GSM technology is now standard for nearly
all European phones. The GSM technology allows for an owner of
a GSM phone to use his or her phone across country lines, and across
continents, as long as one is in a country supporting such technology.
GSM is currently the only mobile phone technology that provide data
services such as email, fax, internet browsing, and intranet/LAN
wireless access. (Benks, 2000)
Currently,
over 150 countries belong to the GSM network, including much of
Europe, North America, and China. Nearly all phones in Europe are
GSM-based phones, and it is this technology that has provided the
basis for most mobile phone financial applications.
Code
Division Multiple Access, or CDMA, is a similar technology to GSM,
and currently operates on some 57 millions phones worldwide. Many
of these phones operate in South Korea. CDMA and GSM phone networks
are not interoperable, but potentially a removable chip could be
purchased that would allow for the use of GSM phones in CDMA territories
and vise-versa. A third type of network is Time Division Multiple
Access, or TDMA, which was developed in 1994. The TDMA technology
supports a much smaller percentage of the worldwide mobile phone
market than GSM and CDMA.
|
Table 1: Digital Wireless Technologies
|
|
GSM
|
CDMA
|
TDMA
|
|
|
Developed
in 1982 in Europe, Released in US in 1996
|
Released
1996 – Developed by Qualcomm
|
Released
1994
|
|
|
Examples of United States Providers
|
|
|
Pacific
Bell
|
GTE
|
AT&T
Wireless
|
|
|
Western
Wireless
|
Sprint
|
Bell
South
|
|
|
Sprint
Spectrum
|
Airtouch
|
Southwestern
Bell
|
|
Besides
the actual type of network that mobile phones operate on, there
are additional technologies that allow for wireless internet access.
These technologies have been grouped into generations, and each
later generation allows for faster and more efficient mobile web
access. First generation mobile access devices, including phones,
pagers, and other devices, are only capable of sending and receiving
text over a wireless network. The main first generation technology,
called the Short Messaging System, or SMS, is only capable of sending
up to 60 text characters at a time, and transfer rates are oftentimes
slow.
The
main second generation mobile technology, called Wireless Applications
Protocol, or WAP, has become increasingly popular recently. WAP
runs on second generation mobile phones, and allows for browsing
of the internet, much in the same way that PC-based web browsing
makes use of similar protocols. WAP technology enables limited
amounts of graphics and text to be transmitted mobily, providing
the user a richer web experience that a first generation SMS phone.
WAP
enabled phones are not currently widespread, but their use is expected
to increase significantly in the coming years. At the end of 1999,
an estimated 1.1 million phones with web browsing capabilities were
in use. This number is expected to grow rapidly to 79.4 million
in 2003. WAP-enabled phones are not the only new type of mobile
phone however, and they in actuality only represent a small portion
of the digital phone market. Compared with the number of GSM and
CDMA phones in use, those with WAP are a very small percentage.
One such reason that WAP has not penetrated deeply into the mobile
phone market is due to its limited capabilities for future use.
Since WAP is a second generation mobile phone technology, many phone
makers are not investing in such phones because of the focus on
third generation phones that will have much faster data transfer
speeds and additional functions.
There
are several additional second generation technologies that are also
in use. Subscriber Identification Module (SIM) cards are becoming
increasingly popular, and these will be further discussed in the
following section. Moreover, many companies are developing and
utilizing proprietary second generation technologies, such as Japan’s
NTT DoCoMo, which will also be discussed below.
Third
generation mobile devices are not currently available, but it is
expected that Japan will begin producing such devices in late 2001.
Elsewhere, this technology will not be available until 2003. The
main advantage of third generation devices is the ability to incorporate
broadband wireless capabilities into mobile devices. Video capabilities
will be the main advantage of such a device.
Personal
Digital Assistants have been in existence far less time than have
cell phones, but have been largely successful in many developed
countries. PDA’s come in many sizes, shapes, and colors, and operate
on a variety of platforms. Originally intended for the purpose
of being a digital personal organizer, PDA’s have evolved into a
powerful handheld computer that can accomplish much more than storing
dates and phone numbers. Today, PDA’s can run various types of
software, and some are capable of taking pictures, playing music
and browsing the internet.
PDA’s
were first introduced in 1984 when Psion put its Psion 1 organizer
on the market. It was an 8-bit system with 10K of storage and a
16 character display. Psion followed by introducing more advanced
models with more memory, larger character displays, and miniature
keyboards in the next few years. Psion also incorporated the first
link to a desktop PC for data transfers in its Psion 3a model, which
was launched in 1993. Apple tried to follow Psion’s success, and
in 1993 introduced its Newton organizers. The Newton organizers
represented an important breakthrough in PDA technology, as they
were the first device to make use of a touch sensitive screen and
handwriting recognition capabilities. However, the handwriting
recognition was not as reliable or as fast as was hoped, and the
Newton PDA’s price of around $800 kept it from becoming popular.
Apple finally discontinued its PDA development in 1998 (Long, 2000).
Meanwhile,
US Robotics developed and introduced its own PDA in 1996, called
the Palm Pilot. Palm Pilots were almost immediately popular, and
have dramatically grown since then to represent around 75% of the
PDA market. Representing around 20% of the PDA market are Pocket
PC based systems that run on a Microsoft platform.
Currently,
most PDA’s have no built in wireless capability, but many being
sold have accessories that may be purchased which give the PDA wireless
capabilities. Like cellular phones, PDA’s can be capable of utilizing
WAP technology to access the web. Yet, most PDA manufacturers have
favored the use of their own proprietary web browsing capabilities.
One of the most common, used by Palm, is called the Web Clippings
technology. Currently, it is unclear whether PDA’s will begin to
adopt WAP standards or if they will continue along the lines of
using proprietary technology to browse the internet (Levitt, 2000).
Technical
experts have long been touting the eventual convergence of cell
phone and PDA’s. Though currently there are no successful mobile
phone–PDA hybrids, several are being developed to come on the market
in the next year to year and a half. One of the main obstacles
to such devices in the past has been the price -- past hybrid models
have run in excess of $800. Yet, with the prices of both cell phones
and PDA’s plummeting, these new hybrids are expected to cost much
less and be less clunky than their predecessors.
Kyocera,
a mobile phone manufacturer, bought the rights the Qualcomm’s original
failed attempt at a PDA phone in early 2000, and is planning to
begin shipping its new, slimmed-down device in the first quarter
of 2001. The device weighs about 7.3 ounces, and is expected to
range in cost from $300 to $500, significantly less than the $800
price tag of Qualcomm’s first device. Nokia has also recently released
a similar hybrid phone that weighs about 20% more that the Kyocera
phone and offers a color display (Yahoo, 12-2000).
Figure 2: Kyocera
PDA-Phone

Handspring,
a PDA manufacturer, has also released a GSM mobile phone attachment
for its Visor PDA, but the cost for the attachment alone is $299.
This may prove to be too expensive for this type of hybrid device
to catch on yet. Microsoft is also rumored to enter into the PDA
phone market sometime in the near future. Regardless of the effect
of these new hybrid devices on the PDA and cell phone markets, it
still remain clear that there will continually be less and less
distinction between mobile phones and PDA’s.
Mobile
commerce, or m-commerce, represents one of the most promising new
technologies today. By the year 2003, it is projected that more
mobile devices will be connected to the internet than PC’s. It
appears that the benefit for mobile transactions will be in areas
where transactions are particularly time-sensitive. According to
Anssi Vanjoki, a senior vice president for Nokia, “M-commerce is
going to be bigger than e-commerce…M-commerce can take place independently
of time and place. It is both spontaneous and instantaneous” (Brown-Humes,
2000). By some predictions, m-commerce will be used to purchase
over $100 billion of goods and services by 2005 (Balaban, Oct. 2000).
Smartcards for Phones
The potential for any sort
of financial transaction taking place through a phone lies in a
card that is placed in the phone. The actual form of this card
can vary, but every card shares a number of the following characteristics.
- Contains a chip or microprocessor
- Contains memory (EEPROM or other type, from 8 to 64 K)
- Runs on a software platform, such as Windows for Smartcards, Java, etc.
- Additional software packages can be loaded onto it for various wireless
services, as well as internet access
Range in cost from $5 to $30 (US).
The worldwide shortage of silicon is expected to keep prices for
SIM cards relatively high in the coming months.
In GSM phones, a chip card
is required to identify a subscriber to the wireless network. This
subscriber identity module (SIM) card accounts for a large portion
of the smartcards present in the mobile phone sector today. SIM
cards can either be included when the phone is purchased, or can
be installed subsequently. The memory of SIM cards is also generally
erasable, so that applications can be added and removed based on
the preferences of the mobile phone user.
Beginning in the summer of
2000, SIM cards were also able to be used inside phones operating
on other networks, such as CDMA phones. The chip card in a CDMA
phone, however, goes by a different name. The removable user identity
module (RUIM) has the essentially the same functions as a GSM-based
SIM card. Regardless of the name of the card inside a cellular
phone, the application of this card for financial transactions remains
much the same. With the card able to identify the user to the network
with a high level of security, the ability to make certain transactions,
such as stock trading or banking, it present. Yet, most financial
transactions that are made over phones with chip cards are only
for single purposes. (Cardtech, July 2000)
For example, users of GSM phones
can transfer bank funds from their phone, but the SIM card must
be based on a platform that is exclusive to that bank. This may
soon change, however, as several smartcard platforms are gaining
market share. Java and Windows based platforms have been released,
but it is too soon to tell how many companies will adopt this operating
system for their SIM card operating systems.
Numerous transportation agencies
in the United States and worldwide have begun implementing smartcard
programs to ease the inconvenience of fare payment. Some notable
successes in comprehensive smartcard programs have been the Octopus
card in Hong Kong, where nearly 6 million smartcards were in use
as of February 2000, and the Seoul smartcard project, where 7.5
million smartcards were in use by late 1999 (“Octopus,” 2000, p.35;
Davis, 1999, p. 24). Several other cities are also implementing
smartcard projects on a similar scale as Hong Kong and Korea, and
many other cities are testing smartcard programs on smaller scales
before moving to system-wide implementation.
With
smartcard programs becoming more widespread, it is also useful to
look at the potential of other technologies to perform the same
function. Fare payment with mobile phones and wireless-enabled
PDA’s is a logical form of technology that may have use as a form
of fare payment medium. While no pilot studies of mobile phone
or handheld computer fare payment have been done, it does not preclude
such media from being used in the future.
Table
3: Worldwide smartcard uses
|
|
|
|
Market
|
1999
|
2000
(Projected)
|
% Change
|
|
Banking
|
|
120
|
11.1
|
|
Health Care
|
57.5
|
65
|
13.4
|
|
Pay phone
|
913
|
1,030
|
12.8
|
|
Mobile phone
|
200
|
300
|
50
|
|
Transit
|
43.5
|
58
|
33.3
|
|
Pay TV
|
30
|
35
|
16.7
|
|
Network access
|
-
|
15
|
-
|
|
Loyalty/retail
|
-
|
30
|
-
|
|
Other
|
77
|
85
|
10.4
|
|
Totals
|
1,429
|
1,739
|
21.7
|
Source: Card technology
Three potential fare payment
options for cellular phones and PDA’s are identified below as possibilities
for public transport fare payment. Each option incorporates a different
type of mobile technology, and the potential for actual implementation
of each strategy is explored.
One potential option for fare
payment is through a program similar to the Paiement CB Sur Mobile program.
A credit card or smartcard slot on a phone could be used to buy
transit tickets in advance, eliminating the need for such a fare
processor elsewhere. Tickets could be bought anywhere a mobily
equipped ticketing station was places, increasing the convenience
for the passenger.
However, if a wireless device
were only able to buy tickets from a ticket machine before boarding,
there would be no time-saving benefit to the user. The potential
savings would be through the elimination of cash as the only way
to buy tickets, through the ability to buy more conveniently, and
through the ability to buy multiple tickets at a time. Yet, it
is also useful to mention that if a credit card reader were placed
inside the transit ticketing machine, there would be no need for
a card reader on each cellular phone.
Despite
the potential lack of additional benefits that this type of technology
may offer, there are nonetheless possibilities for implementation.
An advance mobile ticket purchase program would have the benefit
of being less expensive to implement than either of the following
two options. It could incorporate the Bluetooth short range wireless
technology mentioned above to process the transactions. As such
technologies become implemented on a more widespread basis, it is
clear to see the potential for wireless advance ticket purchase
being incorporated into an agency’s fare system.
Another
option for fare payment is one that is very similar to contactless
smartcard systems in operation and planning stages currently. Yet,
instead of the smartcard being placed loose in one’s purse or wallet,
it could be positioned inside the cellular phone or PDA. So, instead
of waving a wallet or purse over the smartcard reader when boarding,
a passenger could simply wave his or her phone or PDA over the reader
instead. This would eliminate the requirement of actually completing
a credit card transaction with each ride as mentioned above. The
operation would instead be based from a debit account, that could
either be recharged automatically or by the user when needed.
Funge
Systems and On Track Innovations (OTI) announced in November 2000
that they had formed an agreement in which such a form of technology
would be developed. It is envisioned that a mobile phone or a PDA
would be integrated with an OTI smartcard. The phone would be capable
of downloading funds online to the smartcard part of the phone.
Once the funds were transferred from the customer’s financial institution
to the smartcard, it could be used as an ordinary contactless smartcard
for various purchases. Specifically mentioned in this agreement
is the possibility that this holds for public transit fare payment
with such a device (Funge Inc, 2000).
A
final option could be similar to the first option, yet without use
of the card slot on the phone. Instead of a slot for a credit-type
card, a SIM card inside the phone could be running on an operating
system supporting real-time fare payment. A passenger, when boarding
a bus or train, could access an electronic wallet on the wireless
device, and a reader on the transit vehicle or fare gate could recognize
the signal sent from the phone, deduct the appropriate fare from
the users debit account, and allow the passenger to board or pass
through the gate.
This
final option represents a real possibility for the end goal of mobile
fare payment, yet it also would be very difficult to implement.
It perhaps represents the most efficient and interoperable form
of mobile fare payment, which would serve to aid its use by passengers,
but also presents the largest barriers to implementation. The necessity
for a wireless device on every transit vehicle and train would be
expensive, and the potential for an ineffective mobile transaction
may be high. Passengers would not like to use such a system if
the transaction took too long to process or if the wireless communication
between the fare collection device and the phone was unreliable.
In the following section, further potential costs and benefits of
mobile fare payment are discussed.
When
looking at the potential benefits of cellular phone and PDA fare
payment, it is important to compare them with contactless smartcards,
which serve to provide a general basis for determining the measure
of benefits. A typical contactless smartcard stands to benefit
the customer and the agency in several ways. These benefits to
contactless smartcards are listed below.
Table
4: Benefits of Contactless Smartcards
|
|
Customer Benefits
|
Business Benefits
|
Cost Benefits
|
|
Faster
station, bus, and tram entry
|
Ability
to implement more complex pricing systems
|
Lower
staff operation and maintenance costs
|
| |
|
|
|
Improved
range of ticketing products
|
Ability
to introduce new ticketing products
|
Lower
equipment maintenance costs
|
| |
|
|
|
Easier
purchase of tickets
|
Better
customer information, and better service planning
|
Lower
survey costs
|
|
Protection
against loss or theft
|
|
Lower
ticket selling costs
|
Source: Torode, 1998
When
comparing the above benefits to those offered by advanced wireless
fare payment, it is clear that wireless fare payment offers many
of the same benefits for the customer and business. Benefits are
apt to differ mainly in the cost section. Wireless fare payment
promises to reduce certain costs just as contactless smartcards
offer to do, especially in the form of lower staff costs, lower
equipment maintenance costs, and lower ticket selling and survey
costs. However, wireless fare payment is likely to include significant
additional costs over contactless systems in the form of capital
costs for wireless receivers, charges for network access, and costs
to the passenger to buy the phone or handheld device. These costs
are by no means insignificant, and represent a large potential barrier
to this form of fare payment, especially in the near future.
There are several significant
barriers that stand to hinder efforts to implement a wireless pare
payment system. As mentioned above, to costs will probably be great.
Also, it is difficult to predict the success of a type of technology
that is so new. Currently, any sort of wireless financial transactions
are only done on a very limited scale in some countries. In the
next year, however, a few pilot projects may help to get a better
grasp of how successful general wireless transactions will be.
If these pilot studies are indeed successful, then the issue of
fare payment with wireless devices ought to be looked at in greater
detail.
Finally, the issue of redundancy
is important. If widescale implementation of smartcards happens
over the next decade in public transportation, there may be little
need to provide additional means of fare payment other that through
a transit agency’s issued smartcard. Yet this issue of redundancy
also works bidirectionally. If it can be shown that cellular phone
and PDA fare payment is just as effective and similar in cost to
typical smartcard-based system, transit agencies may favor the wireless
fare payment technology. With the rapid rise in the number of cellular
phones and handheld computers recently, many people already have
or will soon the basic enabling technology for wireless fare payment.
This would eliminate the need to purchase a smartcard which would
just operate for the purpose of public transit. With smartcards
making their presence known in many different sectors, it is likely
that many people will possess multiple smartcards in the future.
Thus, any opportunity that arises to consolidate smartcards into
a device such as a mobile phone or PDA will be embraced.
Several
lessons can be learned for wireless applications in public transportation.
First, the importance of pretesting is critical. Examples from
smartcard-based fare payment systems have shown that pretesting
and pilot projects have been useful prior to wide-scale deployment
of a particular program. This ought to be directly applicable to
mobile payment systems as well. Also, modal integration will likely
be another important issue. If transit passengers are able to use
their mobile device for other forms of transport payment in autos,
and in other cities, the technology holds more promise. This leads
to the issue of effective marketing: with such a brand new technology,
any attempt to implement it will almost certainly need marketing
strategies to allow potential users to be informed and educated
about the benefits of mobile fare payment.
Another
important lesson is the need for technology integration. Various
passenger information technologies are rapidly growing along with
fare payment technologies. With the ability to incorporate both
passenger information and fare payment in a single wireless device
comes enormous potential. What also should be mentioned when discussing
the technology of mobile fare payment are security concerns. Though
in many ways m-commerce promises to be more secure than e-commerce,
attention still must be paid to these concerns. If potential mobile
fare payment users do not feel comfortable with the wireless financial
transactions, there will likely be little market for these technologies.
Issues
of equity are important as well. With such an advanced technology,
most initial users are likely to be relatively affluent people who
can afford cutting edge technology. However, a significant proportion
of transit riders oftentimes do not have the required additional
income to spend on such devices. Although mobile phone use is skyrocketing,
care should be taken to ensure that certain segments of the population
are not left behind in the implementation of an advanced fare payment
program.
Finally,
the potential for public-private partnerships in such an area as
fare payment technologies is great. In fact, it is a necessity.
Since nearly all wireless networks are privately built and operated,
public transportation agencies would need to work in cooperation
with private operators to ensure that an effective fare payment
system is created. Competitive tendering of services to private
firms is an option that has been used with success in the UK, and
its potential for success in the United States is also present.
However, how and when these partnerships would need to form is not
certain. Similarly, issues of cost would likely need to be resolved
before such a joint partnership were agreed upon. Wireless fare
payment technologies may be cost significantly more than transit
agencies are able to spend. However, as advances in wireless technology
continue to occur, and as costs continue to drop for such technologies,
the potential is ever greater.
As
fare payment technologies for mobile devices continue to be explored
further, there are several areas that further research may prove
the most beneficial. As mentioned above, a further review of potential
pilot projects and various m-commerce applications is a logical
starting point. A more detailed analysis of the costs of various
technologies is also a possible area of further study. Finally,
a study of the potential for various public-private partnerships
is an area in which subsequent study would be highly beneficial.
As mobile phone technologies
move forward, users are likely to desire to use their phone for
additional functions as they become available. There haven been
several programs that have happened in Europe in the past couple
years. Countries such a Finland, France, Germany, and the United
Kingdom have all had their own programs for mobile commerce applications.
While most of these programs have been deployed on a limited scale,
they are useful in examining, especially for possible implications
for mobile fare payment in transportation.
Finland
Perhaps the world’s most
developed country in the arena of m-commerce is Finland. For over
two years, Finns have been able to buy soft drinks, pay for car
washes, buy CD’s, and accomplish other transactions over mobile
phones. According to Statistics Finland, 78% of Finnish households
had at least one mobile phone in 1999. Due to the amazing level
of mobile phone penetration, it follows that several m-commerce
projects have been carried out in Finland.
Several smartcard programs
are currently going on in Finland, and most of these enable users
to ride public transportation with their card. In Helsinki, every
bus and train passenger will be able to use the Avant stored value
system when riding by 2001 (Adams, 2000). Another project allows
users to travel throughout the country with an interurban transit
card.
In the realm of mobile commerce,
Finland is also emerging as a leader. MeritaNordbanken was the
first bank in the world to offer WAP banking in 1999, and is currently
involved in another project to allow customers to pay securely over
the internet with a WAP-enabled phone. This pilot project is just
now beginning, but plans to allow payment using a miniature bank-issued
credit card, similar to a SIM card, that runs inside the users mobile
phone. The card is designed by Visa, and will be exclusive to the
pilot project – users will not be able to control the applications
that are loaded onto the chip card (Adams, 2000).
The second phase of the same
project will supposedly begin in early 2001, and will begin incorporating
a new short range wireless technology called Bluetooth. Bluetooth
is a radio frequency based technology, similar to garage door opener
technology, though significantly more advanced. Its primary function
is that it enables data to be transferred over very short distances
(20-30 feet) at high rates of speed (1-2 Mbps). Bluetooth will
be used in the Finnish pilot program to allow for the exchange of
data between user’s phones and point of sale devices.
Japan
In Japan, the telecommunications company NTT DoCoMo introduced a
mobile web service in early 1999. In its first year and a half
of operation, over 10 million customers signed up for the service,
called I-mode. I-mode is a similar technology to WAP, but is a
proprietary service created by NTT DoCoMo. I-mode is currently
the dominant form of mobile web access in Japan, and its success
has slowed the emergence alternative devices such as PDA’s there.
NTT DoCoMo plans to continue
using its I-mode program, but is also expected to begin the use
of third-generation mobile devices in less than a year. The impact
of third generation devices on current wireless technologies remains
to be seen, but the hype surrounding them certainly demonstrates
that many are anxiously awaiting the arrival of third generation
mobile access.
France
In France, a promising mobile payment system is also currently underway.
The system, called “Paiement CB Sur Mobile” was introduced in July
2000 and was expected to have near one million users by the beginning
of 2001. Slightly different from an internally based mobile phone
payment system, this system incorporates the existing Cartes Baincarres
charge cards and a special type of mobile phone that contains a
smartcard reader. Customers can shop online, either on their phones
or PC’s, or offline in a catalog. When paying for their purchase,
the customer simply inserts their card into the card reader on their
phone and the payment goes to the bank for approval.
The
advantage of this technology is that the customer’s card number
never goes out over the air, which heightens security and prevents
potential fraud. While this technology is in its infant stages
and only two phone manufacturers make phones with smartcard readers,
France Telecom nonetheless predicts its rapid increase in use in
coming months (Cardtech, Sept. 2000).
Elsewhere
in Europe, wireless financial transaction programs are being tested
as well. In Denmark, a program similar to the Paiement CB Sur Mobile,
was introduced in mid 2000. This program makes use of a SIM card
toolkit that is installed on a GSM phone. The SIM card for this
program costs about $13 (Falch, 2000)
Table 2: Mobile Phone
Commerce Programs
|
|
Program
|
WAP Based
|
SIM Card Based
|
Other Platform
|
|
Finland
|
*
|
|
*
|
|
France
|
|
|
*
|
|
Japan
|
|
|
*
|
|
Denmark
|
|
*
|
|
Adams, Jane, “Smartcards
meet the future in Finland” Card Technology Website, www.cardtechnology.com
(Nov. 29, 2000).
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Author: Matt Haynes. Last
update: 05/01/01
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