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Few (if any) organizations in the transportation field have both research and deployment expertise. As a result the latest innovation and technology is often unavailable to operational organizations, and researchers may miss opportunities to further develop research ideas. CCIT's existence helps the University of California distinguish itself from other institutions by combining the research and deployment functions under one umbrella, which will ultimately be a powerful differentiator to attract future funding dollars.

Research centers are primarily interested in ideology and concept development whereas CCIT is primarily interested in creating services, products, or infrastructures to fill a need in the transportation field. CCIT can complement PATH researchers by providing support for field operational tests and other deployment activities. By allowing CCIT to manage the operational aspects of research deployment, the research centers will be able to focus on what they do best (research).

The value added by CCIT is two-fold: by removing the barriers to research deployment CCIT will help researchers develop their ideas into fully deployed products and services, and will also provide Caltrans (and private industry) with an improved return on their transportation research investments.
Center participation is through membership by individuals, public agencies, private firms and other organizations providing financial support to CCIT through research, development, testing, and commercialization activities and /or though an annual financial gift to PATH that helps support CCIT operations.

CCIT provides a unique opportunity for its members to:

1. Leverage Caltrans resources that were already invested in the Partners for Advanced Transit and Highway (PATH) projects.

2. Collaborate on ITS projects to accelerate their deployment.

3. Collaborate in responding to federal RFPs and improve California's ability to compete for national ITS demonstration and deployment funding.

4. Enhance product development with collaborations among the brightest experts in academia, industry and government.

5. Facilitate collaboration between the automobile industry and the leading edge of Silicon Valley's advanced technology innovators.

6. Receive support in the development of new technologies for transportation.

7. Generate new ways to bundle existing technologies so they will be more attractive to consumers.